Customer Review: I've been working in web marketing for longer than Mr. Loveday, and I can tell you that this book is utter crap. Using VERY fuzzy mathematics, he attempts to give some suggestions on how some changes to style and content can boost your ROI. Flip through the book, and you'll immediately wonder why... more info
Customer Review: It's fairly good book, though personally I liked more: Managing Sales Leads: Turning Cold Prospects into Hot Customers by James Obermayer (Hardcover - Jan 5, 2007) The fact, why I entered just 4 stars, is that book claims to be offering the lead GENERATION tactics, but unfortunately i feel... more info
Customer Review: Mr. Selzner's bookis a thorough and readable guide to how to write white papers. He defines what a white paper is, provides examples of white papers, provides detailed guidance on how to write different types of white papers, and identifies difficulties writers often encounter and how to overcome... more info
Customer Review: Gravitational marketing is as step-by-step marketing primer that a business owner or sales rep can use to create a pull-marketing system for their businesses that is both easy and a lot of fun to read. As noted in an earlier review, a lot of the and concepts in this book are not new and... more info
Customer Review: This book is a small selction of lead generation methods. Whether or not they work for you probably depends on your product-market. Most of the methods that were emphasized seemed to discount the prospect's intelligence: classified ads and direct offers with copy reminscent of a carnival hawker. The... more info
Customer Review: I don't want to bag or run someone down for their views, there was so much in this book that did not sit with my experience in over fourteen years of sale and I would say that in the last ten years I have made a great living at it.
The biggest disagreement is with discounting your value to get... more info
Customer Review: Everytime I open the newspaper or magazine since reading this book, I notice all the mistakes business owners make when they write their ads. It really is easy once you apply the strategies that Brad Sugars covers in detail. No more "shooting off the hip" or "flying by the seat of your pants". I... more info
Customer Review: This book provides a clear rationale and perspective regarding the key issue confronting all organizations today, and that is the effective use of their marketing and sales resources. The authors make effective use of providing an effective context and examples. It is a straight forward and... more info
