Customer Review: This book is available in both eBook and hard copy versions, both of which cater to its respective user. I prefer the paperback version simply because it can be put on the shelf & be within reach for a quick reference when needed! 'Lucrative List Building' can provide enormous value to the... more info
This book draws from experience with performing arts venues with large audiences. But the lessons are applicable to any size of arts venue that wants to save publication and postage costs and increase its ticket sales.
By "patrons" he refers to the audience of individual consumers rather... more info
Customer Review: I own this book. I bought it when it first came out like I do most of the O'Reilly books. It was a great book when it came out but that was 10 years ago and in internet and open source time that is a lifetime. It's time for a new version of this book to come out to reflect all the changes and... more info
