Customer Review: This book provides a clear rationale and perspective regarding the key issue confronting all organizations today, and that is the effective use of their marketing and sales resources. The authors make effective use of providing an effective context and examples. It is a straight forward and... more info
Customer Review: The authors have done a superior job in offering step-by-step guidance in business development processes for professional service firms. It's tough (if not impossible)to sell and deliver work concurrently: Henry and Denise take the reader through all of the steps, and offer a great "ladder" to new... more info
Customer Review: The 42 Rules of Cold Calling Executives is one of the most practical books I have read on the subject. As a global sales enablement program manager, I am responsible for designing and developing the sales enablement strategy and content for the software sales organization in one of the largest... more info
Customer Review: I speak around the world on lead generation and marketing strategy. Bob as with his other books did an outstanding job crafting "The Lead Generation Handbook" to give you a roadmap on how to master lead generation. There are few resources I can think of where you can "easily perfect" your lead... more info
Customer Review: This book is absolutely a "must" read for any sales professional or manager. Whether you want to improve your own results or those of your team or company. This book gives a path to Prospecting Nirvana. It is simple, yet very powerful and is brutally honest about why Prospecting is such a hige... more info
Customer Review: This book is not applicable to real life today. Save your money! Just so you know the system will not let you rate is below 3 stars, so much for accurate reviews, but it does probably help to sell books.
